Why Internal Linking is Important to Achieve Success in SEO?
- Samar Gautam
- Oct 11, 2017
- 3 min read
Search engines never rank an entire website to include in SERPs, all web pages are individually ranked. Generally, the homepage gets the biggest share of traffic coming towards a website but the other pages on the site are also significant from SEO's perspective. But to make these pages capable of competing effectively in search results, you need to link them internally in an efficacious manner. Only then those pages will be able to win the trust of search engines.
There are many ways to execute internal linking, and it's up to you whether you can differentiate between the right linking practices and the wrong ones. If done the right way, internal linking can strengthen your SEO efforts considerably. You can consult an experienced digital marketing company to discuss the correct ways to build internal links within a site.
What Exactly are Internal Links?
We all know about external links which link two different websites to one another but internal links are interconnected within a site itself. It means linking a web page to another web page on the same website is called internal linking. It helps in passing link juice of web pages to each other. This way you can increase the significance of some deeper web pages on your site that don’t receive a good number of external links.
The Importance of Internal Linking for SEO
Enhances Navigation
Internal links are there to take users to different parts or sections of the website. By creating relevant and useful internal links in the content on your web pages, you can make it easy for the website visitors to navigate through the site conveniently. The anchor text you choose must match the web page it’s redirecting to and the content should be relevant for the user. For instance, if you have a web page discussing the importance of SEO, you can link it to a page that describes the best SEO practices. Your user might find it useful.
Spreads Link Juice
You can build authority for your website by linking it to other websites and then internal linking comes into the picture. Internal linking can be very helpful in spreading the link juice to other web pages. Link the deeper pages of your website with the pages for which you have built multiple backlinks. This way you can spread the link juice of those pages to other pages.
Helps Spiders to Crawl and Index Easily
By linking your web pages to each other internally, you are showing the web spiders the web pages on your website that can be crawled and indexed. These bots try to follow all the links on your website which makes it important for you to build a good internal architecture that encourages the bots to find, crawl and index the deeper pages on the website.
Increases Page Views
When you put relevant internal links on your web pages, users will go to some other pages as well and hence, your page view will increase. But you must make sure that the pages you link are useful for the site visitors. If they find the content interesting and useful, they will surely move on to other pages also to gain further knowledge on the topic. And ultimately, it helps in getting more conversion.
Increases Average Time Spent by Users on a Website
Just like page views, internal linking helps in increasing the average time users spend on a website. When the site visitors will visit multiple pages of a website, it will obviously take them longer to go through the content. When evaluating a website for rankings, search engines take this factor very seriously. The websites that make their visitors stay longer win the game and get higher rankings.
Improves PageRank
PageRank is a metric developed by Google to measure the worth of web pages considering the backlinks a page receives. A web page with a high Page Rank can be used to uplift the value of other pages through internal linking. As we know, by linking these pages with each other, we spread the link juice to other pages, which strengthens the SEO efforts being made for the website.
Now, when you've understood the significance of internal linking, you must be wondering how to find effective digital marketing services at good prices. That's really not very tough, conduct a short online search and you will find many agencies offering result-oriented services. After then, all you have to do is to select the best digital marketing company for your website.
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