8 Social Media Tactics to Boost Your Online Store ROI

One of the foremost concerns of an e-commerce store is to increase traffic that converts easily. Making a distinct mark among innumerable online stores is a daunting task and only those who succeed in doing so can survive the stiff competition prevailing within the e-commerce industry. Social media really has the power to make it happen, provided your social media marketing company uses its platform wisely. There are several social media tactics that can help you increase ROI of your online store. Take a look:-

1) Daily Posting – Consistent posting on social media is a proven practice to grow social communities of a brand. The ideal posting frequency can be different for different audience groups and for different social media websites. But in most cases, at least one post for Facebook and four for Twitter are ideal. You must study how frequently your competitors post and start with the same. Also, figure out the best times to make the posts. When it comes to social media, timing matters a lot.

2) Include Social Buttons – Embedding social buttons in your website and marketing communications can bring your social media posts great exposure through massive impressions. And as we know, higher impressions are what gains you more likes for your posts. You can see most bloggers put social sharing buttons on their blog posts so that readers can share them easily. And when your content circulates heavily, you can expect more business from online shoppers. You can include social buttons in the header and footer of your website and blog, e-mail signature, newsletter etc.

3) Use Images – It goes more importantly for Facebook. A Facebook post with an image is likely to have 50% more likes in comparison to posts which are not accompanied by any images. Every time you make a post on Facebook, attach a relevant, high-quality image. Images catch the eyes of people scrolling down the social media pages and compel them to read the content in the post. It can enhance the click-through rate of an e-commerce company considerably.

4) Generate High-Quality Content – The content you use for social media posts should be relevant and engaging. Moreover, it should be fresh. Nobody is going to read a piece of content which contains things that are already known to people. Also, Google doesn't like such content. The best way to impress your social media followers is to provide them with content that has freshness, relevance, and uniqueness.

5) Create Good Blog Post Titles – The titles of your blog posts play a significant role in compelling a user to go through the blog. You need to make sure your blog post titles are attractive and relevant to the post. The foremost thing is you must use everyday language while creating the title. Using too promotional or technical language deter users from reading the post. Besides, the title should be short. And most importantly, the title should be appropriate for the post. For example, you can’t describe iOS when the title is “Why People Love Android?”

6) Invest in Infographics – Infographics have gained extreme importance these days and investing in it can make you convey your message to the target audience easily and effectively. Considering the investment made in infographics, the returns are quite encouraging. A well-designed infographic can get your e-commerce website numerous high-quality backlinks which can give your brand a great exposure.

7) Use Reviews and Feedback – Word of mouth is one of the most effective forms of marketing. You can leverage it by showing positive reviews and feedback about your products and services to your social media followers. It won’t just strengthen your brand image but will also increase your sales as most online shoppers tend to go through product reviews before placing an order.

8) Paid Promotions – Almost all social media channels offer paid promotions for posts which can be used to reach a wider section of target audience beyond the existing network of followers. All types of businesses and brands can be benefited by it. It's a proven way to increase ROI and the best thing is you don't get just a one-time benefit, a big section of the newly found social media users starts following your pages and becomes a part of your network.

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